LUNA HUMAN
- APRILHT5 A/W 17 Campaign, published on NOT JUST A LABEL.
Luna Human, this is a story about urban nomads on a journey of colonization to the Moon. Luna (moon) like a handicraft rebuilt city is like wonderland for humans who can explore human memories and culture. “Survival of the fittest” is a kind of life style for the Luna human.For the adventure, they live as urban nomads, they cannot carry a lot of stuff because they don’t have enough space to store it, and therefore they have to pick their most precious item which can help them in their daily lives.






/CREDIT LIST
Photographer
Jim Wong Yat Kwan
Creative Direction
Jim Wong Yat Kwan
Designer
April Mai
Model
Jordan Charles @niiagency
Set Design & Styling
Jess Zhang
Set Assistant
Luna Anqi Tan