LOTUS 三寸金蓮

- HOLLI YU A/W 17 Campaign

A woman with perfect lotus feet had a better chance for a prestigious marriage. It was also a symbol of intense eroticism, as Qing Dynasty sex manuals listed 48 different ways to play with women's bounded feet. Through Holli's collection, the pain and the tragedy of women’s lives in the era were expressed and how men were exchanging women’s pain for theirown pleasure.

Men were dominating women by restricting women’s bodies, which is the symbol of Japanese bondage in Holli's collection.



Jim Wong Yat Kwan

Creative Direction

Jim Wong Yat Kwan


Holli Yu


Millicent Rose

Hair & Make-up Artist

Crytal Liu

Special thanks Luna and Yu

Using Format